Who doesn’t want to promote his/her business online?
If you are looking for some great ideas on how to market an online business then please continue reading this article.
So, you might be thinking that is it possible to market your business without spending any money? The answer is yes! You can do marketing for your online business but the deal is you have to be consistent enough to see the results.
Because most of the time people thought that they are not getting enough results so they gave up.
Please don’t give up at least until you succeed because there is nothing like an overnight success.
You have to put a lot of hard work in getting results.
So, in this article we are going to learn 10 ways to market an online business in India.
Importance of having a Website
Do you know that over 1million+ people have already their business in the online world? When are you going to start?
Today, every other business have a website despite of having good sales.
So, start by making a website today.
Leverage Social Media
Do you what is the approximate no. of users on social media?
Its about more than 4 billion. Sounds interesting right?
So, why not to use these platforms for our marketing? And of course you can market your business on any platform where the most eyes are.
You can market your brand where the most people are hanging out. Because today, people spend most of their time on social media either it’s facebook, Instagram, Twitter, Snapchat, LinkedIn, etc. It could be anything.
But you might be thinking what can I do for marketing on these platforms? Don’t worry here’s the solution.
For e.g. If you have a bakery shop you can advertise your brand by creating contents on how to make a tasty cake? Or how to make your cake look more beautiful?
But always remember that you have to provide some sort of value in your content because if you are just talking about your brand this doesn’t make lot of sense. Because nobody is interested in your brand until and unless it adds some value on their life.
So, always give give give! And then take. This is the thumb rule for any kind of marketing.
Let’s see what type content we can create on these social media platforms-
We can’t deny that facebook is one of the biggest platform in the world of social media.
Facebook has over millions of user and get lot of traffic. However, if you want to get notified by the people you have to post some content that should have the potential to get viral.
You might be thinking that why I’m saying this, the reason is because today there is very high competition. And in order to get traffic, you need to do something that nobody has done. Or in a simple language you can just learn from the people who make these types of viral content.
So, it would be very easy for you to create some better contents.
Facebook Ads are also very good because it has some unique way of targeting people. You can choose your audience on the basis of demographics, interest and behaviour. This helps in targeting and retargeting your audience.
Another great thing about Facebook Ads is that you can run your ads at a very low cost (Min. $1) and can start running ads on your page.
So, isn’t it amazing?
Do you know why Instagram is becoming so popular? Because of Influencer Marketing.
But what is Influencer Marketing? Influencer Marketing is a type of marketing skill in which people make their personal brand to create a perception in the mind of their audience.
It is becoming popular nowadays because of its high potential reach. As we know that big brands spends lots of money on advertising but if you are a small business owner and don’t want to just throw your money on advertisements then you can just do influencer marketing on Instagram.
There are two ways of doing this, first is either you become an influencer or you can just reach out influencers on Instagram. They only charge you a small amount of money to advertise your product.
Instagram is not only a photo sharing platform. You can sell anything you want there.
IGTV videos are also becoming popular, you can use them too to market your online business.
Do you know that every second a video get uploaded on YouTube?
Who doesn’t love watching videos? 5 years back there were only image contents which were getting consumed a lot. But today, everyone love watching videos.
People are learning different form of skills like cooking, dancing, singing, even coding. There are multiple benefits of watching videos.
So, why not to use this platform to market your own brand?
You can easily make some videos related to your niche and make people aware of your brand.
When people starting know about you and your brand they’ll also like to buy from you.
So, start making videos from today. You just need a good quality phone camera and the confidence to share your skills with others.
LinkedIn is now a “hot platform” for B2B businesses because LinkedIn is no longer a job resume, it has become a digital reputation.
Whether you are running a company or doing a job you have to be on LinkedIn. By being a presence on this platform you come to know what people are doing in their lives to earn money, and you can also learn different types of skills also.
In the near future LinkedIn will also become a popular platform for finding jobs, businesses or any other kind of work. So, use this platform to market your business.
By hearing the word “Twitter” you might get a thought of political things.
But no today Twitter has a big role in building or marketing businesses. If you are serious about marketing your brand then make your profile today on Twitter.
Put content on a daily basis that helps people on Twitter to get the maximum traffic.
6. Google Ads
Google ads has become a new way to advertise any business either you are running a physical store or an online store. You can always use Google Ads to promote your business.
But how can you run Google Ads effectively? Here the solution, use these tips:
i). Identify what’s the people demand – Use Google Keyword Planner to know what is the people searching for. In this way you’ll be able to know what is trending and what is not.
So, that it helps you to run Google Ads very effectively.
ii). Competitor Research – You can use a free tool Ubersuggest to do competitor research. Learning and knowing what’s your competitor is doing helps you in saving your precious money.
iii). Your USP – What is your Unique Selling Proposition ? What is that unique product/service you are giving to your customers? Deciding this particular thing will really help you in differentiating you from others.
E-mail marketing is a great way of promoting your online business and it is an effective way to stay connected with your customers.
To do e-mail marketing effectively, don’t just try to spam your customers by putting tons of useless promotional mails.
It doesn’t let you go anywhere because people don’t just want to be sold they want to be educated.
So, if you are planning to do e-mail marketing to convert your customers just try to give more contents. Remember, the more you give the more you earn.
You can send people valuable contents related to your business like if you are running a restaurant you can give them recipes on a weekly basis.
So, always try to add values in peoples’ lives.
Search Engine Optimization or SEO is a process of ranking a website to increase the visibility of any website. It’s a great marketing tool if you learn it properly and it really helps in marketing an online business also.
It is often a primary source of digital marketing because it increases the traffic on a website.
It’s a slow process but once you start ranking on a specific keyword you could easily market your business online.
There are basically two types of SEO-
- On-site SEO
- Off-site SEO
On-site SEO deals with the content written on a website. It helps in improving your all on-page contents like its readability, internal links, external links, headings/sub-headings, meta-description, etc.
To learn more about SEO you can do this free course of Neil Patel.
So, basically these were some great methods to market your business online. As I have mentioned before that you must have a website before implementing any of these techniques.
Websites or Landing Page helps you to get more leads and in staying updated about your business to your customers.